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Apogee Search Launches Web Site Effectiveness ConsultingNew Services Include Conversion Rate Improvement, Metrics and Analytics, and Testing and MeasurementAUSTIN, TX -- (Marketwire) -- 08/19/08 -- Apogee Search, a leading search engine marketing firm, announced today the official launch of their Web site effectiveness services division, which provides online marketers with expert solutions to improve navigation, content and, most importantly, conversion performance of both e-commerce and lead generation Web sites. Apogee Search's seasoned conversion consultants evaluate and optimize the effectiveness of landing pages and Web sites to ensure highest possible return on investment for clients. "Apogee Search is excited about the new Web site effectiveness consulting services because we can offer instant improvements to an existing Web property," says Alissa Ruehl, the new division's manager. "We tailor our services to our clients' specific business needs and goals, and we are committed to ensuring their Web marketing campaigns succeed powerfully." The division has three broad service offerings: Conversion rate improvement, Metrics and analytics, and Testing and measurement. The Conversion rate improvement package includes Strategic persona modeling, Web site heuristic evaluations, and Landing page testing and design. A Persona model is comprised of demographic and psychographic information of a web user, then combined with common typology-driven (e.g. Jung-Myers-Briggs) personality profiles, CRM and Web analytics data, and Apogee Search's deep industry experience with online marketing. The models include goal setting, establishing points of site entry, defining value triggers, and identifying obstacles. Once created, these models can be used for ongoing sales and marketing efforts. The Web site heuristic evaluation engagement helps to improve conversion rates through an in-depth analysis based on industry best practices, Apogee Search's experience and experiments, and clients' analytics data. The team at Apogee Search will compile a list of the positives and negatives of a web site as well as prioritized, actionable recommendations to improve overall site performance. Marketers can benefit from Apogee Search's knowledge and expertise in Web site design via the new landing page testing and design service. Apogee Search consultants design high quality landing pages that can be integrated into clients' existing Web analytics and CRM applications, then optimize these landing pages using Google Website Optimizer or other industry leading testing tools. Apogee Search also has the capability to not only optimize landing pages on raw conversions, but also to generate qualified leads and sales. The Conversion rate improvement services are individually available or can be bundled for maximum results. Apogee Search's new Metrics and analytics offering assists clients in acquiring quality data that can be integrated into CRM systems or used to determine the source and behavior of visitors to a specific Web site. Through the CRM integration service, the Apogee Search experts can link up clients' current online marketing campaigns, landing pages, and/or lead forms, with clients' CRM systems. The Web analytics program offers several different solutions for users experiencing issues or problems with their site's data including a review of a client's current data systems, data audits, technical support in employing data tools, and expert suggestions in choosing effective analytics applications. Apogee Search also offers training services in the correct utilization of data analytics tools. In addition, Apogee Search now offers a series of Web page testing as part of the Testing and measurement selection that ensures excellent site performance for clients. In order to guarantee a steady increase of clients' conversion rates, Apogee Search can implement two kinds of thorough testing methods, A/B or Multivariate, depending on how many variables a client's Web site has. The specialists at Apogee Search can also set up special optimizer tools that will test the effectiveness of landing pages, resulting in driving higher traffic to a site. Apogee Search is also offering a free key page review that entails expert recommendations for changes in headings, copy, site navigation, and layout, that will help increase conversion rates. To take advantage of this promotion, visitors can complete and submit a form on Apogee Search's Web site. "As one of the largest online marketing services firms in the country, Apogee Search is rapidly growing and expanding our portfolio of services in response to our clients' requests and needs," says William Leake, Apogee Search CEO. "Search engine marketing effectiveness is strongly linked to the ability of Web sites to engage visitors and efficiently meet their needs. By helping our clients improve their landing pages through our new suite of services, we expect them to see even more success with their SEM and SEO campaigns and more effectively reach their overall business goals." For more information on Apogee Search's new Web site effectiveness consulting, please visit: Apogee Web site effectiveness page About Apogee Search Since its inception in 2001, Apogee Search has rapidly grown to become one of the 20 largest Search Engine Marketing firms in the world. Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a variety of proven online marketing methods that include paid search, natural search and other ROI-driven online marketing channels. All of Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C Web sites for more leads, customers, revenues and profits. To learn more, visit: www.apogee-search.com. Media Contact |
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