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Information Technology Professionals Strongly Favor Obama Over McCain for US PresidentITtoolbox and PJA Advertising + Marketing Survey Shows That IT Professionals Favor Obama for President Domestically and GloballySCOTTSDALE, AZ and CAMBRIDGE, MA -- (Marketwire) -- 08/19/08 -- ITtoolbox, the online community where professionals share IT knowledge and best practices, and PJA Advertising + Marketing, 2008 BtoB Agency of the Year, today announced early results of their third social media study among information technology executives. The survey of nearly 3,000 information technology executives and professionals from more than 100 countries revealed several interesting political trends among this traditionally conservative industry. In responding to the question, "If the US Presidential Election were held tomorrow, whom would you vote for?"
-- 52% chose Barack Obama -- 21% chose John McCain -- 15% were unsure -- 7% reported "I don't vote" -- 5% selected "Write-in candidate"
Viewed by geography, the results were split over similar lines, with Obama beating McCain by the slimmest margin in North America and his lead widening in non-North American geographies: North America
-- 45% chose Barack Obama -- 31% chose John McCain -- 14% were unsure -- 4% reported "I don't vote" -- 6% selected "Write-in candidate"
Europe
-- 67% chose Barack Obama -- 8% chose John McCain -- 13% were unsure -- 10% reported "I don't vote" -- 2% selected "Write-in candidate"
Asia
-- 55% chose Barack Obama -- 9% chose John McCain -- 21% were unsure -- 11% reported "I don't vote" -- 4% selected "Write-in candidate"
Rest of World
-- 66% chose Barack Obama -- 12% chose John McCain -- 9% were unsure -- 13% reported "I don't vote"
For participants outside the US, the survey specified "If you are a non-US national, assume for purposes of the survey that you could vote in this election." The margin of error was +/- 5% at a 95% confidence level (p < = 0.05). Data was gathered during June 2008. Obama Beats McCain on Economy and Environment; McCain is Favored on International Relations Survey participants also ranked their chosen candidates on issues like the economy, the environment, and international relations on a 1 to 10 scale, with 1 being highly disapprove and 10 being highly approve: John McCain
-- The economy: 6.78 -- The environment: 6.21 -- International relations: 7.43
Barack Obama
-- The economy: 7.11 -- The environment: 7.19 -- International relations: 7.20
The margin of error was +/- 0.13 at a 95% confidence level (p < = 0.05). "These results show that information technology executives are politically aware and hungry for change," noted Mike O'Toole, EVP of PJA Advertising + Marketing. "It's always interesting, especially during an election year, to see how a particular group of professionals is feeling about politics, and to show that politics is a core part of their lives." "What is striking is how the candidates in the US presidential election are perceived abroad in comparison to domestically," remarked George Krautzel, president and co-founder of ITtoolbox. "This recent installment of our survey series features interesting insights into the psychological profile of the global IT professional and the differences that may exist geographically." To view the full results of the ITtoolbox/PJA Social Media Index survey, which provides an in-depth examination of the preferences and motivations that drive IT professionals and executives, please visit: http://www.ittoolbox.com/da/721700. About ITtoolbox ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 800 clients, including Microsoft, IBM, Oracle, Dell and HP. ITtoolbox is a division of the Corporate Executive Board (NASDAQ: EXBD). For more information visit www.ITtoolbox.com. About PJA PJA is proud to be named 2008 Agency of the Year by BtoB Magazine. PJA is a $50 million advertising and marketing agency with offices in Cambridge, Mass. and San Francisco, Calif. PJA serves a global roster of technology, life science and healthcare clients that includes: Novell, Boston Scientific, Akamai, Trend Micro, TriZetto, and Invitrogen. For more information, visit agencypja.com. MEDIA CONTACTS: |
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