|
 | ||
| ||
| ||
| ||
| ||
| ||
|
| |||||||||||||||
|
National Instruments Selects Eloqua to Increase the Ease and Effectiveness of Its Global Marketing EffortsEloqua Automates National Instruments' Marketing Initiatives, Improves the Quality and Scale of the Company's Lead Nurturing ProgramsVIENNA, VA -- (Marketwire) -- 08/19/08 -- Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced that National Instruments has selected Eloqua for the automation and management of the company's worldwide B2B direct marketing campaigns. Headquartered in Austin, Texas, National Instruments is a leading provider of engineering software and hardware, and sells to more than 25,000 companies worldwide. "Eloqua provides us with a robust solution that supports our global enterprise, is easy-to-use and quick to implement for more than 40 branch operations around the world," said Helena Lewis, manager of Web content, direct marketing, and globalization at National Instruments. "With Eloqua, we now are able to seamlessly automate components of our marketing initiatives in various countries regardless of language or scope. This has helped us manage our dialogue with our customers and prospects in a much more intelligent manner." Using Eloqua, National Instruments executes, on average, 2,000 highly targeted and personalized campaigns per month. Eloqua provides National Instruments with the scalability and flexibility needed to support hundreds of employees worldwide that execute, track, analyze, and build marketing programs in multiple languages. "Large, global enterprises that are interested in improving the success of their sales and marketing efforts can learn a lot from National Instruments' use of Eloqua," said Joe Payne, CEO of Eloqua. "Not only are they relying on Eloqua to vastly increase the scale of their marketing efforts, they are also leveraging our software to provide their global sales and marketing organizations with critical data and information about their prospects' digital body language. This information enables National Instruments to focus their efforts on activities which will return the maximum value and business results." About the Eloqua Conversion Suite Eloqua Conversion Suite, which is available in Enterprise, Team and Express versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process. About Eloqua Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com. About National Instruments National Instruments (www.ni.com) is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 25,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 10 percent of revenue. Headquartered in Austin, Texas, NI has more than 4,800 employees and direct operations in nearly 40 countries. For the past nine years, FORTUNE magazine has named NI one of the 100 best companies to work for in America. LabVIEW, National Instruments, NI, and ni.com are trademarks of National Instruments. MEDIA CONTACTS: |
| ||
| ||
| ||
| ||
| ||
| ||
|