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Stone Street Capital Launches New Branding Campaign and Company CharacterStone Street Capital Introduces the "Cash Cow" as Its New Corporate Mascot and Unveils New Tagline "Cash Now from the Cash Cow(TM)"BETHESDA, MD -- (Marketwire) -- 08/19/08 -- Stone Street Capital, LLC, a leading specialty finance company, has unveiled a new advertising and marketing campaign. Built around the tagline "Cash Now from the Cash Cow™," the campaign uses a friendly cash cow character to give the company a new identity. The new brand mascot, a blue and white cow affectionately named "Moola," is incorporated into corporate and marketing materials across all of its lump sum cash option services: Structured Settlements, Annuities, Lottery Winnings, and Slots Jackpot Prizes. "Most advertising in our niche market looks the same and says essentially the same thing," explained Michele Hsu, Senior Vice President of Marketing. "Our challenge was to create something distinctive and memorable. When combined with our tagline 'Cash Now from the Cash Cow,' the Cash Cow character creates a really effective way to convey our core message of getting your immediate lump sum cash from a company that is friendly and approachable, and will treat you right." Stone Street Capital has fully redesigned and incorporated the new brand image and tagline throughout its website at www.StoneStreet.com. The Cash Cow is also being incorporated into our new television commercials which run nationwide. For more information on structured settlements and the lump sum cash option from Stone Street Capital, call 1-800-LUMP-SUM (800-586-7786) or visit www.StoneStreet.com. About Stone Street Capital, LLC Stone Street Capital is America's oldest and most trusted lump sum company. For nearly 20 years, Stone Street Capital has helped thousands of people receive cash for their structured settlements, lottery winnings and annuity payments with over $2 billion in payments purchased. Contact: |
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